This entails digging into the problem to be solved, the context in which it exists, business objectives and goals, as well as understanding the competition and target audience. Insights gained show us what success may look like.
We investigate a wide range of concepts that could potentially address the problems faced by the business as well as the users. Client comments and user research results are used to validate the ideas that have been iterated.
Feedback from the earlier stages and usability testing informs our final design, which are carefully matched to the identity and soul of the brand. Usability, functionality, and performance are as vital to a product or solution as its aesthetic appeal.
A well suited technology is used for each project ensuring to meet our clients’ objectives, and the target audience. We use code, no code as well as low-code tools such as Webflow.
During the testing stage, (which is non-linear from prototyping to final product), we ensure to deliver a product or solution that fulfils its purpose.
Final testing to ensure that the client is familiar, and happy with the system in their working environment.